Yes, the ones you need to watch are the ones who tell you to do stuff they’re not doing themselves.
- They’ll get you to 10,000 followers in 7 days and their IG account has 68
- They’re Facebook ads specialists when their ad has zero engagement
- They turn coaches into 6-figure earners when their profile pic has them in a run-down trailer (I saw this yesterday)
- Their “How To Master YouTube” video has 11 views
- The branding and visibility coach has no mention of what they do on their FB profile
As Sun Tzu points out in The Art of War:
One may know how to conquer without being able to do it.
But in your 21st century coaching or therapy business, knowing how to do something is not enough of a credential to seek in a teacher.
The world’s moving so quickly that you can only learn what works from those actually making it work right now.
Lisa Crofton and I just launched CAB 50 & 51 and are almost full for 52 & 53 at the end of July.
We can help you build your online business from the inside out, because we’re doing it here.
Every. Single. Day.
Love you lots
Jonny
PS: Clare McCabe is doing a ticket-only book-writing and marketing masterclass for JHM next Friday at 15.00 UK. She’s my publisher, and together we launched Jonny Hates Selling to 4 x #1 bestseller. Reply with “BOOK” for a free ticket.