“The way to attract good luck is to be reliable in a valuable area”

Author James Clear delivered that shining nugget to my inbox recently, and isn’t it so true?

I’ve been talking and listening to some amazing folks this week, and one thing’s recurred again and again:

Delivering consistent results to people who can afford to pay you is the secret to your thriving professional business.

I frame this simple idea as the WHAT and the WHO:

  • WHAT great transformational benefit is within your skillset to deliver?
  • WHO are the wealthiest kind of people who’d get value from that?

As Clear suggests, if you answer those two questions smartly, it’ll feel like you just got lucky.

Jonny

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