Last in this mini-series of horrible mistakes is a really common faux pas around our community.

Day 1 explained why posting external links will damage your organic reach, and yesterday I recalled how I was waaay too eager to sell my shizzle, instead of the lifestyle it provided.

So, I’m gonna finish up with one of the gravest gaffes of all.

One that’ll bury you like an ancient Pompeian in the lava flow of online noise.

Yep, it’s that old classic.

“The Trying-To-Appeal-To-Everyone-Tactic.”

Listen, I was never so naïve that I expected the whole world to sit up and listen, but 3 years ago I had a much wider ICA than I have today.

I was prepared to work with coaches, therapists, trainers, consultants, speakers, artists, musicians, magicians, circus clowns…well maybe not that last one, but you get the idea.

Then, like the kid in the park wondering why the frisbee kept on getting bigger, it hit me.

There were too many disparate needs, wants and dreams in that crowd.

Plus, they all offered sufficiently different services that my programme didn’t work for all of them at the same time.

Square pegs, round holes.

Worse than that, I couldn’t communicate to all of them with a single message.

My audience was fragmented, confused and bored.

So I looked at who was benefiting the most from my work, and sliced my community, eliminating anyone who wasn’t a coach or therapist, and everything made sense again.

It’s all under control.

Phew.

Love you lots
Jonny

PS: What’s the biggest social media mistakes you’ve made?

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