When you deliver your programme to your clients, it’s tempting to provide as much as possible. 

Give them everything you’ve got.

Throw the kitchen sink at it.

Let them have it, red hot, with both barrels.

But really, that might not be the best plan for you, or for them.

Here’s why:

  1. Clients want more comfort and freedom, but less information and overwhelm.
  2. You want more impact and revenue, but less work and effort.
  3. It’s good for you to hold something back, for the next time they need you and you need revenue.

Very few successful coaches shove EVERYTHING they’ve got into one unholy mother of a programme.

Leave something still to be said, and work still to be done.

Your clients will thank you, and so will your bank.

Jonny

Spread the love