I had a wise guy client a few years back, when I was silly enough to commute for meetings with him.
One day I was running late, so I called to warn him.
“I’m stuck in traffic”, I offered.
“No”, he replied. “You’re not stuck in traffic. You ARE the traffic!”
And today, in our expert businesses, never forget that everyone around you is facing the same challenges you are:
- Lots of noise pollution
- Struggling for visibility
- Battling for engagement
- Weary audiences
- Expensive to get anywhere
It might help to reframe your daily toil when you realise you’re part of a global community with shared ups, downs and sidewayses.
You’re not just fighting against stiff competition.
You ARE the competition.
How stiff you are is up to you.