jonny-hates-marketing

This is for you

When I write, I keep in mind what’s called the “Iron Imperative”.

This means I treat the reader’s time as more valuable than mine.

So, I don’t waste words.
I don’t waste attention.
I get to the point.
I edit out fluff.

That’s the best way to write, right?

Try it, and let me know how it works out.

Jonny

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