When I write, I keep in mind what’s called the “Iron Imperative”.

This means I treat the reader’s time as more valuable than mine.

So, I don’t waste words.
I don’t waste attention.
I get to the point.
I edit out fluff.

That’s the best way to write, right?

Try it, and let me know how it works out.

Jonny

PS – Do you want to clear any mind trash that’s holding you back – today? Type “MindTrash” in reply and I’ll get you in on our Mindset Summit at 3PM UK today for a one-off payment of £7. 

Spread the love