Your ideal clients are looking for you.

They have a big, expensive problem that only you can solve.┬áThat’s what makes them ideal for you, and you for them.

Work out who your ideal clients are and where they’re looking. Wherever that is, it’s the only place you need to be.

It’s why hair product reps visit salons, not butchers
And tyre manufacturers market to car service centres, not bistros
Peddlers of protein supplements spend time in gyms, not retirement villages

Decide who you’re selling to, then stop trying to be everywhere and go hang out where they do.

Jonny

 

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