As Seth Godin points out, you can’t get classes in being annoyed.
Nor is there a course teaching you how to be a spammy dick on social media.
And I haven’t yet seen a training video on how to be a great smoker.
If I designed the world’s best programme on how to be a nasty to your partner, there wouldn’t be many takers.
The number one bestselling book on the most stylish way to feel inadequate would still be unheard of.
So, a good measure of good behaviour could be simply this:
Can you pay someone to help you learn that?
If not, don’t do it.
PS – Here’s something to BE like, this month. Be like US in Private Members Club.