In this age of social media, websites are starting to move down the list of priorities for expert businesses.
And I can see why.
Instant gratification is addictive.
You post, they comment
You go live, people watch
You DM someone, they reply
Whereas, your website’s a slow burn, right?
Maybe some people go and look at your stuff, but so what?
Well, here’s a way to make YOUR website work for you:
Stick a simple call-to-action above the fold where everyone can see it.
Like, asking for their email address and name in return for a one-page PDF that they’ll devour with gusto.
Suddenly you’re building your list, and finding new folks to talk to day-by-day.
Then, you’ve a gift that never stops giving.
And for you, it’s the best website in the world.