Seth Godin just reminded me about the best billboard – maybe even the best ad – of all time, and the four words on it:


The next time you’re sweating to write an article, a post or a sales page, remember this.

What are you offering us?
Where can we get it?

Funny how we tend to over-complicate everything, right? 


PS – Here’s something blindingly simple too – a short, sharp live workshop on finding and attracting your ideal clients, next Friday only on Zoom. You’ll need to register, and places are in achingly short supply. 

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