jonny-hates-marketing

The World’s Best Billboard

Seth Godin just reminded me about the best billboard – maybe even the best ad – of all time, and the four words on it:

FREE COFFEE. NEXT EXIT.

The next time you’re sweating to write an article, a post or a sales page, remember this.

What are you offering us?
Where can we get it?

Funny how we tend to over-complicate everything, right? 

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