For many coaches and transformation professionals, one of the biggest challenges is identifying your ideal client to start with.

Coupled with that is often an uncertainty about what life-changing benefit you can bring.

Here’s a thought process to untangle that:

  • Think how you were, before you learned what you know now
  • Think what challenges you had, and how you overcame them
  • Imagine what advice you’d give to the person you were back then

If that resonates, you’ve just worked out who your ideal client really is.

It’s you, the way you were.

Jonny

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