Seth Godin wrote about one of the biggest frustrations we face in social media these days.
They’re the 95% who never engage, never react and certainly never contribute anything of their own to our communities.
And they’re also the ones we shouldn’t focus on.
Just like you can’t wake a hibernating bear (Pro-Tip – please don’t try), you can’t MAKE someone step forward and show up.
No, the ones to play to are the other 5%.
Those wonderful folks who by their regular displays of enthusiasm for your output, demonstrate how they regard you as an expert, an authority and a leader.
Write, speak and create for them, and change their world for all the others to see.
As Seth says, the lurkers will catch up when they need to.
Love you lots