Seth Godin wrote about one of the biggest frustrations we face in social media these days. 

The lurkers. 

They’re the 95% who never engage, never react and certainly never contribute anything of their own to our communities.

And they’re also the ones we shouldn’t focus on.

Just like you can’t wake a hibernating bear (Pro-Tip – please don’t try), you can’t MAKE someone step forward and show up.

No, the ones to play to are the other 5%. 

Those wonderful folks who by their regular displays of enthusiasm for your output, demonstrate how they regard you as an expert, an authority and a leader.

Write, speak and create for them, and change their world for all the others to see.

As Seth says, the lurkers will catch up when they need to.  


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