Seth Godin wrote about one of the biggest frustrations we face in social media these days.
The lurkers.
They’re the 95% who never engage, never react and certainly never contribute anything of their own to our communities.
And they’re also the ones we shouldn’t focus on.
Just like you can’t wake a hibernating bear (Pro-Tip – please don’t try), you can’t MAKE someone step forward and show up.
No, the ones to play to are the other 5%.
Those wonderful folks who by their regular displays of enthusiasm for your output, demonstrate how they regard you as an expert, an authority and a leader.
Write, speak and create for them, and change their world for all the others to see.
As Seth says, the lurkers will catch up when they need to.
Maybe.
Love you lots
Jonny