The six jobs you have to master, today

Author Michael Simmons created a unique approach to success in our business, called the 6-Step Blockbuster Blueprint. 

What’s interesting is how you assume six different roles as you develop your venture:

1: The Creator

This is where you get to know yourself, align your soul with the market, and figure out how you can rise above the noise of the internet. 

2: The Founder

Now you’re ready to build the foundations, make key decisions that’ll inform your thought leadership, and set up the infrastructure

3: Researcher

Next stage is to gather notes, curate other’s ideas and understand the best of them, so you can build on what’s gone before

4: Thinker

This is about testing your Big Idea, making it more interesting and adding value to other’s ideas, so they become your own

5: Journalist

You’re going to be creating content, building your brand, offers and visuals which turn your Big Idea into blockbuster content

6: Marketer

The fun begins! Publish, promote, and share the hell out of your Big Idea, all the while reflecting, adapting and improving it  

The really striking thing about the Blockbuster Blueprint is how you don’t START with marketing.

You can’t market nothing, and launching a hastily hashed-together product nobody wants is always a zero-sum game.

However you frame it, there are a few things to be done Before Marketing.