Every day in our fabulous community, I see skilled practitioners missing the mark on what’s going to attract their ideal clients. 

They’ll say things like:

I’m my authentic self
I always tell it like it is
What you see is what you get
I’ll be brutally honest with you
You’ll get no bullshit working with me

What’s the trouble with those things?

They’re not unique differentiators.

They’re baselines – assumed and necessary traits.

And they’re the MINIMUM we expect from ANYONE we pay money to help us.

How about telling us the MAXIMUM we’ll get from you, and ONLY you?

Love you lots
Jonny

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