Everyone uses emails, but not all emails are equal.

Here are just a few of the types of emails I get, every day:

  1. Monthly “newsletters” full of the sender’s achievements
  2. Spam sales messages from companies I’ve never heard of
  3. “Buy now or else” special offers on stuff I don’t need or want
  4. Marketing ploys from people I’d forgotten I’d subscribed to, or why
  5. Useful information, discussions or questions from people I know, like and trust

Only that last kind is actually welcome, enjoyable and impactful.

The rest are just life-sapping digital noise.

Before you press “send” on your next email, think about how it’ll be received. If it’s not a “Category 5”, you might just be wasting everyone’s time.


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