Years ago, at university, I won a scholarship on an engineering degree course, sponsored by Jaguar Cars.
The plan was I’d spend a year at uni, followed by a year working in the car plant, with another year back at uni before being released into the wild.
It was called a thick sandwich course.
Its cousin, the thin sandwich, followed a model which is way more popular today.
Students have a day a week in industry, then straight back to study.
I dropped out in year one, but I always imagined it would have been tough to go back to “school” after experiencing the grown-up buzz of a work environment.
And this is a phenomenon which might explain why many coaches and therapists struggle with consistency.
Auditing their business, I see they’ll often have a flurry of sales, then spend the next 6 weeks delivering programmes or sessions.
Then “Oh S**t!…I guess I need to make some sales…”
And it takes a while to ramp up the marketing machine again, right?
This is the thick sandwich effect.
Here’s a better idea, every day:
- Do some outreach
- Send some connection requests
- Book some client calls
- Have some client calls
- Deliver to a client
That way it’ll feel more like an unstoppable juggernaut than a roller-coaster.