The real meaning of risk

Great quote from James Clear this week, which speaks to one of the biggest blocks to success in the coaching and consultancy space:

“The best type of risks to take are ones where (1) the worst outcome is manageable and (2) the best outcome is life-changing.”

And in your business practice, there’s one thing which can seem risky on a conceptual level, but in reality carries no jeopardy at all.

It’s called “Starting a conversation with someone who looks like your next ideal client.”

The imagined risks could be: 

What if they ignore me?
What if they respond aggressively?
What if they ask me a question I can’t answer?

Yeah, what if?

If you want to consider possibilities, consider this:

What if they desperately need your services and you didn’t reach out before they went bust?

And the best one of all: 

What if they leap into your arms, desperate to work with you and pay you?

JFDI…

Love you lots
Jonny

 

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