jonny-hates-marketing

The real cost of what you’re doing

doing nothing

I’ve recently taken on some coaching.

Expensive, expert coaching from someone who’s already doing something I need and want to do in the JHM business this year.

I procrastinated over making the investment required to learn from this guy, and then I realised I’d been asking myself the wrong question.

“Will I get a return on this?”, is an impossible question to answer. After all, either “yes” or “no” are both possibilities, with unknown odds on either.

The better question which swayed me into action, turned out to be “What’ll happen if I don’t do this?”

That was easy to answer.

If I didn’t do it, nothing would happen.

Zilch.

Nada.

I’d stay exactly where I am, for sure.

It was the fear of nothing happening that pushed me over the edge.

Jonny

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