There’s one thing humans like more than FREE.

And that’s FAST.

After all, the sooner you can achieve a goal, the more time you’ve got to enjoy being there.

And the quicker you can accomplish something – anything – the quicker you can move onto something else more fun.

The universal truth understood by smart folks is that money is infinite, so something free demonstrably has little or no appeal.

Whereas, time is absolutely finite – we run out every day, and one day we’ll run out for eternity.

In your 21st century online coaching or therapy business, this means having a keen eye on how quickly your clients feel the benefit of working with you.

There’s a reason why one of the best-selling ads of all time said:

“Rock Hard Abs In 30 Days” and not “Rock Hard Abs For Free”.

Geddit?

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