A life coach last week told me she felt she was doing most things 80% as good as she needed to.
She was “about 80% there”, as she put it.
Copywriting at 80%
Client avatar nailed 80%
Branding and messaging 80%
Product and offer 80%
Showing up and starting conversations 80%
Understanding and using tech 80%
Productivity and time management 80%
Client results 80%
So she has an 80% business, right?
Wrong.
Inefficiency doesn’t add, it multiplies.
80% x 80% x 80% x 80% x 80% x 80% x 80% x 80% = 17%
Her business is actually 17% effective, which explains why she earned £13k this year.
There’s a £75k business trying to get out, trapped by her mistaken belief that she’s doing everything ok-ish.
Even if those starting numbers aren’t accurate [they probably aren’t], they reveal a universal truth:
You don’t earn a master’s wage doing a rookie’s job.
Jonny
PS – The 30 + inspired and inspiring coaches who joined our Inner Circle Live event on Saturday certainly got a masterclass in what it takes to be great. If you’d like a video recording of the whole event, with 5.5 hours of workshops, guest spots and revelations from me and Steve Blampied, reply with ICL and I’ll send you a download link.