We’re all familiar with the Know > Like > Trust funnel of engagement, leading to a client wanting to work with you.
But I think there’s a fourth step, equally as important as the others.
It’s called Interest.
You have to be interesting.
So many offers I see around our community are dull, dry, corporate and don’t create the slightest twinge of “WOW!”
Be cheeky, creative and quirky.
Be playful, provocative and polarising.
But above all, be interesting.
Is that too much to ask?