Most of my work these days is with the small groups of inspired professionals who join my Client Attraction Blueprint programme. 

On recent live training session, we had some wonderful revelations as the group wrestled with defining their ideal client avatar.

One-by-one, they all landed at the same spot:

Why not model someone they’d already enjoyed working with, who’d enjoyed working with them, and who’d paid them well?

That simple understanding led them to search their back-catalogue, and define what made their perfect past client so perfect.

After some discussion, one of the coaches announced, “It’s my husband!”.

Yep, her ideal client is modelled on her spouse, who’s a stressed-out company director!

It’s more fun when you strip away the complication and look closer to home, right?

Jonny

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