jonny-hates-marketing

The easiest way to live longer

At my age, some of my contemporaries have retired already.

They seem happy to not have to work again, but I can often sense a steady decline in their cognitive awareness, their zest and their joie-de-vivre.

They’re counting down instead of up.

For me, leaving my work now when I’m so close to achieving everything I’ve ever wanted in service to my incredible community (YOU!) would be a woeful abdication of my responsibilities to my family and everyone else.

And in your 21st century coaching or therapy business, you’ve been practising all your life to get this good. You’re improving the lives of others with your loving curiosity and support, feeling enjoyment, reward and human connection every day.

Stopping now would likely age you rapidly and prepare you for a quiet, unnoticed demise.

A client asked me a few months back, “hey, you used to drive racing cars, didn’t you?”

Without a second thought, I said, “you know what, I still do!”

At that point, I didn’t have a race licence, and last competed in 2014.

That one innocent question triggered a series of events resulting in me racing a powerful GT car at one of Britain’s fastest circuits last weekend.

Dammit, I DO race cars!

And I realised, I never want to be known as the “guy who used to do stuff”.

That’s fine for an epitaph, but not while you’re still alive, right!?

Love you lots
Jonny

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