We talk a lot in JHM about how to solve your ideal client’s most pressing problem, and how that will make them love you forever.
That’s certainly true, of course.
But there’s a parallel thread that also creates a world of opportunity for you to craft an irresistible offer:
Try making their lives more CONVENIENT.
- Give them a simpler way to make more money
- Help them stop smoking without halfway-house vaping
- Show them how to lose weight with no need for fad diets
- Make marketing easier than building funnels and buying ads
- Get them fitter without an expensive and restrictive gym regime
- Also, and obviously, make it blindingly easy for them to buy from you!
Don’t serve them a menu of hard slog that feels like another fresh hell to them.
Convenience is the new elixir of life.
Have a play with that and see what shows up for you.