Seth Godin just reminded me about the best billboard – maybe even the best ad – of all time, and the four words on it:
FREE COFFEE. NEXT EXIT.
The next time you’re sweating to write an article, a post or a sales page, remember this.
What are you offering us?
Where can we get it?
Funny how we tend to over-complicate everything, right?
PS – Here’s something blindingly simple too – a short, sharp live class today, in the JHM Group. Make live videos work for you.