My pal and Action Coach Paul Bedford was ranting about how people misuse social media.
Plain misunderstand too, I thought.
As you know, I believe FB and LinkedIn – my two favourites – are hugely powerful platforms of persuasion if they’re used smartly.
By which I mean, being Nice, Funny, and Irresistible.
If you’re ever tempted to stray into the no-mans land of Arguing, Bullying or Dictating, you’ll get nothing like such sparkling results.
And quite right too.
That’s the ABDs of dumb writing right there.
PS – I only wish I could have found a C for the third one, but those three are too perfect to mess with.