jonny-hates-marketing

Stop buying books!

It’s quite likely you have enough books already. 

Remember that one you really enjoyed reading?

Read it again, and the one on your shelf next to it, and the next one.

I guarantee you’ll be reading with a fresh pair of eyes, and the insights may well be even greater this time.

If you have access to any of these:

How To Win Friends And Influence People
The Art Of War
The Four Agreements
Think And Grow Rich
This Is Marketing
The 16-Word Sales Letter
Jonny Hates Selling (of course!)
The Way Of The Leader
The Chimp Paradox
Tribe Of Mentors

…give them another go.

As the wise man said: you’ll never swim in the same river twice, because the river’s not the same, and you’re not the same.  

Jonny

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