There are two types of engagement you can chase on social media or email.
One is where you post stuff and see how many people react.
Using that strategy, you’re treating everyone the same, as if we all share a common level of passion and interest in your content.
Sure it helps to build engagement, which is important, right?
Some of us might even buy, sometimes.
Call that “Spray and Pray” AKA “The Long Shot”.
The second strategy is where you reach out to people who genuinely look like your ideal clients, and tell them so.
Using the 21st century miracle of direct messaging you say, hey, I feel your pain, and maybe I can help.
The unique conversations that flow from that will get you paid, and soon.
All it takes is to treat people differently, because we all are different.
That’s the hole shot, right there.