Author Scott H Young writes about the difference between complements and substitutes. 

Wine complements a meal, but French wine substitutes for Italian wine.

Popcorn complements a movie (apparently!) but one movie is a substitute for another.

So far, so good.

Now I’m thinking about some way more controversial stuff, that affects you day-to-day. 

  • Is building your website a complement to actually talking to a potential client, or a substitute?
  • Is reading an ebook a complement to learning how to close sales, or a substitute?
  • Is browsing Facebook a complement to discovering your next client, or a substitute?
  • Is going to a networking meeting a complement to improving your marketing outreach, or a substitute?
  • Is acquiring more video gear a complement to your live streaming, or a substitute?

I’m not answering questions, just asking. 


PS: The Virtual Tickets for the Inner Circle of Experts Livestream from Birmingham are here at last! Now you can self-isolate AND learn the secrets of £10K/month coaching business! 

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