The whole concept of selling is abhorrent to many coaches and therapists I’ve met.

In fact, most are terrified by the very idea of closing a sale.

They simply want to help as many people as possible with their glorious gifts.

If that’s you, then good for you. 

Of course, you still need to have a robust process for bringing new clients onboard, otherwise you can’t help anyone at all.

How about if you reverse out the “close” word?

In other words, you don’t close a sale.

You OPEN a relationship of mutual value. 

Selling just got a whole lot easier, right?

Jonny

PS: I feel a 3-day “sprint” challenge coming on in October, all about Making Sales The Easy Way. Reply with “Sprint” if you fancy it, and I’ll make sure you’re on the list.

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