The best marketers have realised that people prefer their transformations in two ways:

1: Quick
2: Easy
(Or 3: both)

That’s why we see slightly incredible claims like:

  • Rock hard abs in 30 seconds a day with NO exercise!
  • 6-figure coaching business in 3 months with NO audience!
  • Eliminate stress overnight with this simple hack!
  • Lose 30 pounds in 30 days without dieting!
  • Speed-read a novel in 15 minutes this time next week!

…and so on.

But in your 21st century online coaching or therapy business, you don’t want to be saying stuff you can’t deliver.

So how about this, in response to a prospect telling you their biggest challenges?

“If we could work together for just a few weeks and make all that go away, would you be interested?”

Two words normally follow:

Hell. Yeah.



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