No, not that KISS.
I mean the 80’s favourite business acronym: Keep It Simple Stupid!
It might be nearly 40 years old, but it’s more relevant than ever in these days of infinite possibilities, exponential opportunities and ever-more-complex online tools.
If you’re trying to attract clients with a service, or coaching and advice designed to change their world, you can only do that with simplicity and clarity in every way.
- Ask them to tell you the ONE thing that’s holding them back, right now
- Get them prepared to believe you can solve it
- Solve it
- Ask them to tell you the next thing that’s holding them back
- etc etc
We don’t believe you can do everything at once, and no amount of marketing you do can convince us.
Let’s Get On With It!