When you’re planning a project, a campaign or a product launch, the hardest part is getting it started. The impossible part is getting it perfect, because it’s never perfect.

Nobody expects perfect, and in any case everyone’s definition of perfect is different.

By definition, if the hardest part is getting started, it gets easier after that.┬áSmart folks like Nike’s ad team, Richard Branson and many others have given us this good stuff:

“Just do it”
“Screw it, let’s do it”
“JFDI”

Once you’re underway, anything you’ve done can be tested, adjusted, tweaked or plain rebuilt to get it working better and better.

Ready. Fire. Aim.

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