“Sales copy cannot create the desire for a product”
~ Eugene Schwartz
It’s the market that creates the desire for a product.
That’s why it’s not so critical that you produce sparkling copy every time.
But you’ll get nowhere if you haven’t built a tribe who already know they want what you’re offering.
Then all you have to say is, “here it is, what you’ve been waiting for”, and they’ll buy it.
Your job is less about honing skills in:
- Persuasion
- Coercion
- Advertising
And more about laser clarity on:
- Your ideal client
- Their challenges and dreams
- Your irresistible solution
Sure it helps if you can string your sentences together, but learning how to string your community together is a much more important skill.
Jonny
PS – Questions and answers yesterday in the Private Members Club, all about surviving and thriving as a coach or therapist in this crazy crisis. Catch the recording here.