Every chance you get to network turns out the same. 

You show up in a room at least two thirds-full of strangers and you catch an eye here, a smile there.

Spotting someone who seems like your most interesting next move, you wander over, trying not to stride too eagerly or sidle too nonchalantly towards them.

One of your three stock opening lines is right there on your lips, and idly tumbles out with a dull thud, like a sleeping baby rolling out of bed onto the floor.

  • How are you?
  • Where are you from?
  • What do you do?

The conversation starts with a whimper, and just winds down from there.

Next-day result: A bunch more dog-eared business cards which gather dust on your desk for the next three years.

Networking 2.0: try this!

  • Hey, there are some great people here tonight. What’s the biggest thing you’re working on right now?
  • What do you need most in your business this year?
  • How are you helping folks like me these days?

The conversation is engaging, flowing and might just lead somewhere.

Next-day result: A bunch of new connections, enthused and empowered to do great work, maybe even with you!

Come on, raise your bloody game.

Author: Jonny Cooper | Are you in yet?

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