According to Blair Warren, people will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.

Warren became famous as the “one-sentence persuasion” guy, and the quote above is itself one sentence. Here it is as a checklist:

People will do anything for those who:

  • Encourage their dreams
  • Justify their failures
  • Allay their fears
  • Confirm their suspicions and
  • Help them throw rocks at their enemies

Go audit your marketing messages, products and services today against that checklist.

If you score on all five, your followers will do ANYTHING for you.


PS – Compelling and ethical persuasion is at the heart of The Success Project LIVE, my 12-week, small-group, high-attention programme starting this week. It’s for professional coaches, therapists, trainers and consultants who are serious about finding more of their ideal clients, more easily. Enrollment’s open for another 24 hours, and it’s nearly full. Check out the details!

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