Imagine you could book on a plane that didn’t allow children.

  • Or ride a motorcycle without a helmet
  • Or smoke in your local pub
  • Or run naked through the supermarket
  • Or talk to a support team who cared more about you than their boss

Sadly, you can’t get to do any of that stuff, either because you’d be in trouble, or because it just isn’t a THING.

Of course, with your 21st century expert business, it’s different.

That’s because it’s your little world – your game.

You get to make the rules.

So you could decide:

  • Nobody with less than £10,000 to invest can join my programme
  • I don’t work 1-2-1 anymore, only in groups
  • Only female show-jumpers get to be my clients
  • If you eat meat, I don’t care enough to help you
  • I’m going to keep on working with you until you get the results you want

What are your rules of engagement? 

Jonny

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