Just like there are no former presidents – they all retain the title – there are no former clients.
Or at least, there doesn’t need to be.
- If you’re a business coach, your client needs your support as long as they have a business
- As a life coach, you can offer your glorious talents to your client, as long as they’re alive
- You’re a personal trainer? Train them forever, for ultimate wellbeing and longevity
It’s also clear that the person most likely to buy your next programme is someone who bought your last.
So, not only are they NOT former clients, they’re actually your future clients too!
Isn’t life great?