Paul Allen, the iconic co-founder of Microsoft asks:

“What should exist? To me, that’s the most exciting question imaginable. What do we need that we don’t have?”

And in your 21st century online coaching or therapy business, it’s a question you should be directing inwards at your creativity, and outwards at your ideal clients.

What could you build right now that would change their lives more deeply than ever?
How could you streamline your day so you get the same impact for half the effort?
What’s an untapped want only you have spotted that could make you unique?
How could you create a programme with maximum client impact and the least demands on your time?
What could you construct to enable your revenue to continue without you being there?

Being that gal or guy who made something we all need is a sure-fire way to wealth, abundance and an enduring legacy.

Love you lots
Jonny

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