The sale begins when the customer says “Oh”!

That’s the reaction you want to get when they find you for the very first time.

“Oh”, followed by:

  • This looks interesting
  • This feels useful
  • It’s something I need to learn
  • I need help from this person
  • It sounds like they’re talking straight to me
  • They’re funny
  • How quirky!
  • This is something different
  • It could solve my biggest problem
  • I like the way they write

All this stuff – call it the “Oh” factor – is a necessary precursor to anyone taking a step closer to working with you.

And right there, the sale has begun. 


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