Something that’s often forgotten by small businesses, and particularly by the staff of small businesses…

“I’d never spend £400 on a pair of glasses”, say the optical sales staff. And so they put up resistance on behalf of the client.

They never once think that the client might love the opportunity of spending £400 on a pair of glasses.

We all spend smart money and we all spend stupid money, and most importantly we all get the choice of what to spend it on.

Just for fun, price one of your products extravagantly expensively and see who wants to buy it.

You might be surprised at how many customers are delighted with the value you’re offering.

Based on a post by Stuart Carter | stuartcarter.co.uk

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