“I apologize for such a long letter – I didn’t have time to write a short one.” ~ Mark Twain
Social content often rambles, rankles and rattles, ‘cos it’s hard to communicate brilliant ideas in a few simple words and phrases.
Here’s a pro-tip:
When you draft a piece of content, read it out loud to yourself. Could it sound better with fewer words?
Pro-tip 2:
Look at what you wrote, and cut out a word.
Then another, and another until it doesn’t make sense anymore.
Add back the last word you took out, and you have the minimum viable post.
You’re welcome.