Another question: if it isn’t, what’s the best way to make sure it is?
Answer: work with clients whose own lives and businesses are recession-proof, but who suffer with the kind of problems you specialise in solving.
SOME EXAMPLES OF RECESSION-PROOF BUSINESSES & PROFESSIONS:
Energy production & distribution
High-end auctioneers (see image)
Specialist doctors and consultants
Foreign Exchange traders
Estate Agents (Realtors for you ‘Mericans)
Retired business owners and/or their spouses
Successful business owners and/or their spouses
Supercar dealers and brokers (see image)
For fun, have a look in your back catalogue and see if you ever worked with any of those.
Add to the list if you like.
Then go talk to them, and make offers.
There’s plenty of money everywhere.
It’s just in the wrong bank account right now.