We are all consumers – it’s effortless.
It’s much harder to be a creator, which is why not everyone takes the trouble.
Your importance and impact is defined by how much value you create, never by how much you consume.
Creating something so compelling, so irresistible that we all want to consume it is one of the key markers of a successful life.
Nobody remembers the consumer, but the creator’s legacy lives forever.
Get started on your beautiful creation right away. Consumers around the world are waiting.
[Also, creating something of universal appeal gives you more leverage as a consumer too, if that’s your thing.]
Jonny
PS: Buckle up for the Jonny Hates Selling book launch on the 21st June!