The question is not, “Will I succeed?” but rather, “What should I attempt?”

~ James Clear

This is a question we’ve been asking for years in JHM.

There’s no point in trying to second guess the outcome of any kind of strategy on social media.

Because there are so many moving parts…

🤯 Timing
🤯 Audience
🤯 Content
🤯 Tech
🤯 Algorithms

…etc etc, you never really know what’s going to happen.

Unless you attempt nothing, of course, then you know exactly what’s going to happen, right?

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