That’s one of the dullest headlines I’ve ever written, admittedly. 

But, don’t worry.

Jonny isn’t suddenly getting political.

I simply mean that a 21st century expert business is kind of impervious to the economy.

In fact, external conditions [short of a global nuclear winter] are never going to derail your genius, unless you let them.

Whether it’s Brexit, interest rates, trade wars with China, global pandemics or any other assorted madness, one thing is for sure:

If you’re good enough at what you do, you WILL create your own personal economy. 

And the even better news?

It’ll always be booming. 

Many people in JHM had their best ever 12 months in 2020, and that’s a trend that’s set to continue.

Focus internally on creating impact, change and abundance for your clients, and it’ll come back to you in multiples.

Whatever the rest of the world is doing.


PS: BIG NEWS as we announced the arrival of John Holt, copywriter to the stars, as a JHM expert panellist. This means you can now learn how to write proper from a true giant of our profession. Ask him a question HERE.

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