Here’s some great advice from productivity guru Tim Ferriss, acclaimed author of The 4-Hour Work Week:

Doing something well does not make it important. I think this is one of the most common problems with a lot of time-management or productivity advice; they focus on how to do things quickly. The vast majority of things that people do quickly should not be done at all.

Men have understood the simple truth about priorities for millennia. This is what Marcus Aurelius had to say about it, back in the days before Russell Crowe made him famous:

The attention you give to any action should be in due proportion to its worth… Since the vast majority of our words and actions are unnecessary, corralling them will create an abundance of leisure and tranquillity. We shouldn’t forget at each moment to ask, is this one of the unnecessary things?

So that’s agreed then: Do the important things well, and be way more selective chasing after urgent.

Author: Jonny | The Important Group

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