Something had been bugging me for months.
It was mid-noughties, and I’d been farting around with a website build for a new business I’d started with a pal of mine.
Selling houseboats, not that the detail matters.
I’d volunteered to create our online brochure, even though I was woefully underqualified to do it.
Confidence greater than talent, knowledge or experience.
From May to July I toiled, each week passing without any significant progress.
Our office manager said hey, my boyfriend builds websites.
Fast forward two days – over the weekend, to be precise.
Perfect website, done, and for the price of a few beers.
- Things are only hard when you don’t know how to do them
- You are sabotaging your success by operating outside of your zone of genius, and
- It’s never as tough, expensive or time-consuming as you imagine to enrol an expert to help you
How could you transfer those lessons into your business, today?
PS: If you’ve been through the CAB programme in the last three years, watch out for a big announcement next week…